Words Seek

Marketing Strategy Mix Through Promotional Pens

Based on a survey done by the Promotional Products Association International (PPAI), from a list of 21 promotional product categories, pens and writing instruments are 2nd in terms of sale. This shows that logo imprinted pens is the promotional item of choice by many US companies. Its success as a promo product can be attributed to one of the findings from the same study which shows that the reason people keep the promotional product for a longer period is largely based on the usefulness of the item. In terms of usefulness, no one can deny that amongst the promotional items out there, a promo pen is arguably one of, if not the, most functional giveaway one can receive.
Promotional Logo Pen

Furthermore, another advantage of the logo imprinted pen that is not readily noticeable is its compact size. This can be considered as an advantage since the small size makes this promotional item easier to store. A feature that really becomes important when you’re participating in trade shows and other events where your company is assigned to a limited area. Compared to other promo items, pens and writing instruments will take up a minimal space in your booth. This makes it possible for you to store more promo items, avoiding the risk of not having enough logo products to go around, which translates to an opportunity lost as you have forgone your chances of making a big impact on your potential clients.

Another notable strength of pens and other writing instruments as a marketing product is the wide price range of this promotional category. If you want value for your money, then generic click pens that have a price range between $0.16 to $0.25 are the logo product for you. If, on the other hand, your target market is composed of high value clients that are responsible for bringing in a large percent of your revenue, then executive pens with your engraved corporate name and logo will be more than enough to show them how much you appreciate their business. With these examples, you can see how versatile pens are as a corporate gift.

If you are planning to increase your marketing strategy mix through promotional giveaways, then be sure to consider pens and writing instruments as your top marketing product choice. Because with all the advantages of this logo item, you can be assured of a good ROI for your marketing campaign.

About the Author

Remy is a Promotional Advisor specialising on Customized Pen Store, Promotional Logo Pens, and Custom Corporate Gifts with Logo

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